BIC®Kids has launched a nationwide competition to keep kids entertained over the summer holidays. The competition, which will run until 20 August 2010, will search out some of the most promising talent by asking them to draw their vision of ‘Life in the Future.’

If parents are struggling for summer activities or need an hour of peace while packing for the holidays The BiC Picture is a great way to keep children creative and help them express their artistic nature.

The competition entries will be judged by Anna Williamson, presenter of popular children’s TV show Toonattik, artist James Mylne who recently recreated The Girl With A Pearl Earring using a BiC®Cristal pen, and BiC’s Professor of Colour, Cécile Parenton. All entries will be judged by age group and winners will be selected on originality, creativity, colour and technical ability.

Anna Williamson, Toonattik presenter said: “I’m really looking forward to seeing what children really think ‘Life in the Future’ will look like. I’m sure there will be some fascinating entries of imaginative worlds.”

The winner of each age group will win a BiC backpack of goodies plus £150 worth of BiC products for their school. One overall winner will be chosen who will receive the prizes above and an art masterclass with James Mylne in London(accompanied by one friend and parent/guardian). 

BIC®Kids are committed to supporting and developing young talent, through products that are both practical for parents, but fun for a child to enjoy using. The BiC® Kids range of colouring products has a variety of felt tips, pencils, rayons, all of which are can withstand even the most enthusiastic of users. Developed with young hands in mind, the products are ultra resistant to both children and the elements.

James Mylne, professional artist added: “I’ve been using BiC products to create art since I was 16 so it’s great to see BIC®Kids providing products for such a young age and offering them the opportunity to put their artistic talent to good use. My masterclass will teach the overall winner even more about using everyday colouring materials to create exciting work and help to foster their budding talent.”

Cécile Parenton, BiC’s Professor of Colour said: “Children use colour in different ways to create artistic work. What we’re looking for with this competition is clever use of colour to portray a creative idea. From bright blocks to scribbles and shadings, colour is a way to make images come alive.” 

There are two ways to enter the competition, either through participating schools or with parent/guardian consent. To  enter simply draw a picture with the theme, ‘Life in the Future’ and post it back to the below address by 20 August 2010, along with a signed consent form available on www.bickids.com <http://www.bickids.com> .   

Entries should be sent to:
THE BIC PICTURE
c/o 3 Monkey Communications
Medius House
2 Sheraton Street
London
W1F 8BH

The top 60 entries will be featured on an online gallery with the first name of the child and school they attend.