WORLD’S FIRST GOOGLE STREET VIEW ZOMBIE GAME IS ANNOUNCED

Today, Virgin Trains takes action against a nation of mindless zombie drivers with the launch of an innovative Google Street View game.

Hosted at www.dontgozombie.com, the game celebrates Virgin Trains’ new ‘Don’t Go Zombie’ campaign that urges commuters ‘zombified’ by the monotony of motoring to swap their cars for the freedom of travel on a Virgin train.

Brave zombie-rescuers will be catapulted onto any UK street, armed with nothing more than a Virgin Trains ticket machine. To prevent them ‘going zombie’, players can save mindless motorists wandering the streets by issuing them with train tickets. Successfully ‘ticketed’ targets are humanised, transported onto a Virgin train and rescued from wasted time behind the wheel. Each month, the highest scoring players will enter a draw to win First Class travel with Virgin Trains*.

If caught, the player’s Facebook profile picture will be zombified creating a zombie avatar that’s launched into the game. The player then has the option to galvanise support from friends by posting a ‘rescue me’ message on their wall. 

And if that wasn’t enough frenzied fun, later this summer Sir Richard Branson himself will be appear in the game as a zombie.  The public are invited to seek out the Virgin founder and transport him to the safety of a Virgin train using their expertise in targeted ticketing.

Sir Richard Branson said: “At Virgin Trains, we aim to make your journey as quick and stress-free as possible. Anyone who has ever experienced the M6, knows very well that long motorway journeys can suck the life right out of us, turning us into zombies! So we are urging people to ditch their cars, and hop onboard.  Over the years I’ve appeared in many fun guises but never as a zombie –at least I’ll know what I’ll look like if I ever come back as one of the undead!”

Annerie Hughes, Head of Marketing, Virgin Trains said: “The new ‘Don’t Go Zombie’ campaign encapsulates our vision of liberating travellers from the drudgery of mind numbing car journeys. We’re very proud to have created an exciting new interactive Google Street View game, which I’m sure will help increase usage of our trains as well as driving further awareness of the brand.”

To play the game yourself, visit www.dontgozombie.com

For further information on Virgin Trains, visit www.virgintrains.com