National initiative banishes grey hair

The old adage ‘you’re only as old as you feel’ might be a nice thought, but unfortunately our looks often let us down. With life sometimes becoming grey, dull and mundane, an injection of colour is just what’s needed to stop the tedium setting in. Offering just such a solution is Grey-Away Day.

Whereas women are very vocal about ‘refreshing’ their looks, men tend to shy away from physical self-improvement (or at least they are more bashful about it!). But all that is set to change thanks to Grey-Away Day, an initiative just for men, that will encourage men across the country to banish their grey and lead a more colourful life.

The campaign will give men a better reason than ever to colour their hair. In the run up to Grey-Away Day (September 24^th) men will be encouraged to seek sponsorship from their friends, family and work colleagues to return their hair to its natural colour, and in the process 20p from all boxes of Just For Men sold during September will be donated to The Prostate Cancer Charity, the UK’s leading charity working with people affected by the disease.

With over 25 million men in the UK and 28% sporting significant grey hair, it is about time men took on the challenge to look as young as they feel. With 2 million boxes of Just For Men hair colourant sold in the UK, there is already a large following, and this campaign hopes to encourage men to reach for the bottle to embrace a fresher look and reveal the person they feel they are.

To find out more about the campaign just for men, or to sponsor a friend or loved one, please visit www.greyawayday.co.uk or join us on Twitter (www.twitter.com/GreyAwayDay) and Facebook. (www.facebook.com/grey-awayday).