A new campaign has been launched to help men appreciate the key role they can play to improve the quality their sexual relationships.

As the years pass and the family grows thousands of couples endure a lacklustre sexual relationship where neither partner is feeling sexually fulfilled.

The campaign website (www.iwabo.co.uk/for_men) uses humour to raise awareness of an important health issues and identifies some of the steps that men can take to improve sexual stimulation for both partners.

It is hoped that, with greater awareness of the issues, more couples will be able to discuss their problems sensitively and tactfully.

Recent studies have shown that as many as 25% of men fake orgasm during penetrative sex and many rely on manual or oral stimulation to achieve orgasm.

The National Orgasm Survey of 5000 women reported that only about a third of women regularly achieve orgasm during penetrative sex.

It is hoped that www.iwabo.co.uk/for_men will stimulate the imagination of a large audience and hopefully ‘go viral’.

Whilst some may argue that ‘male humour’ is not the way to approach such a sensitive subject, it is a fact that the key messages have not been learned despite extensive efforts over the last ten years.

For more information visit www.iwabo.co.uk/for_men