Have a BABYZEN Christmas
BABYZEN is set to deliver baskets of joy this Yuletide with a festive game-changer: the YOYO+ bag. This ingenious multipurpose bag makes light work of shopping trips for the family. The practical and stylish stroller bag hooks onto the YOYO+ stroller within seconds and will do away with strollers that tip over under the weight of bags dangling from the handlebar. It’s available now from John Lewis priced at RRP £84.95.
Summer Infant continues its marketing efforts this year with a new social campaign that offers an unique take on today’s superhero phenomenon. Their #summerfamilysuperheroes is running from 4th-18th October in line with My Family Week and focuses on celebrating the strength and beauty of parenthood. To find out more about #summerfamilysuperheroes visit summerinfant.co.uk.
Literal stroller launch
Ergobaby has unveiled its new ergonomic, lightweight Metro Compact City Stroller. And in perhaps the coolest ever parenting promo, they sent the stroller more than 100,000ft into the Earth’s atmosphere. It launched from Loch Cluanie in the Scottish Highlands before returning to Earth beside the River Avon in one piece. Epic.
Dad’s campaign for baby changing tables in men’s toilets
Dad-of-three Donte Palmer has started a campaign #Squatforchange that aims to increase baby changing tables in men’s toilets. All this after a picture of him squatting while changing his son’s nappy on his Instagram page went viral. “What’s the deal with not having changing tables in men’s bathroom as if we don’t exist,” he wrote on the post. “Let’s fix this problem!” Us dads couldn’t agree more.
Nappy Alliance calls on government to reduce environmental impact
The Nappy Alliance has welcomed government support for reducing the environmental footprint of disposable nappies and has called for a clear and timely approach to promote reusable nappies. Environment Secretary Michael Gove MP said recently that the government is considering measures to reduce the use of disposable nappies. The average baby uses 4,000 nappies up to potty training (weighing up to 120kg), the majority of which will go to landfill – eight million of them every day in the UK alone.
Get that Disney feeling
To commemorate the 90th year(!) of Disney’s Micky Mouse, luxury baby brand aden + anais is celebrating with their luxury first-ever metallic Disney baby collaboration. The result is an assortment of 100% cotton muslin metallic products, from bibs to swaddles, featuring iconic artwork of Mickey Mouse through the years. They are available now from adenandanais.co.uk priced from £8.