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Morgan And Pininfarina Present Midsummer

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Written by Tim Barnes-Clay

Morgan Motor Company and Pininfarina S.p.A. have created Midsummer, a celebration of coachbuilding by two of the world’s longest-established coachbuilders, writes Tim Barnes-Clay.

Created in recognition of the heyday of European barchetta designs, this special – limited to just 50 examples – represents the shared vision of Morgan and Pininfarina, who have collaborated to reinterpret and celebrate the timeless Morgan silhouette.

A Morgan special project, Midsummer demonstrates the flexibility of Morgan design whilst showcasing the craft skill of the artisans who hand form every element of the distinctive body. Midsummer is based on Morgan’s latest CX-Generation Bonded Aluminium Platform and features a six-cylinder turbocharged unit and eight-speed automatic transmission.

Massimo Fumarola, Chief Executive Officer, Morgan Motor Company, said: 

“We are incredibly proud to present Midsummer, a limited-run special project that celebrates two centuries of coachbuilding and represents the embodiment of Morgan’s core values and the pinnacle of craft skills of its talented workforce.

“Midsummer is dedicated to enthusiastic individuals who will enjoy an unconventional, sensory, and analogue driving experience. By identifying and re-interpreting Morgan’s admired ideals, Midsummer turns our legacy into a charming, sophisticated, and timeless aesthetic.”

Giuseppe Bonollo, SVP Sales & Marketing, Pininfarina, commented: 

“Alongside Morgan, we take great pride in spearheading the Coachbuilding movement. This remarkable collaboration blends Morgan’s 115-year coachbuilding philosophy with Pininfarina’s nearly 95-year tradition of designing and crafting bespoke vehicles. The already unique legacy of the two car makers, once combined, produces an unparalleled result in our industry.”

A shared history of coachbuilding and a joint passion for design, were united following a chance conversation between colleagues from Morgan and Pininfarina. Upon first meeting, it was evident that both companies had a desire to create unique sports cars. And from a ‘what if?’ moment, the project to create Midsummer was born.

Midsummer is a true one-off. Production is happening now and will conclude during 2025. The car’s first public debut is anticipated at the 2024 Goodwood Festival of Speed, held in July.

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