A New Era of Automotive Excellence

In the heart of Italy’s legendary Motor Valley, passion and expertise have converged to create something truly extraordinary.

Welcome to BOTTEGAFUORISERIE, a newly established hub of automotive excellence that stretches from Modena to Turin and the Milan province of Arese.

This remarkable initiative unites the rich heritage and innovative spirit of two of Italy’s most iconic brands: Alfa Romeo and Maserati. With Cristiano Fiorio at the helm – reporting directly to Santo Ficili, the CEO of Alfa Romeo and COO of Maserati – BOTTEGAFUORISERIE is set to redefine the landscape of bespoke automotive experiences.

BOTTEGAFUORISERIE stands at a crucial intersection where tradition meets innovation. Here, values such as craftsmanship, technology, and meticulous attention to detail are woven into the fabric of everyday life. This creative hub is not merely a project or a location; it is a manifestation of a shared vision – one that embodies Italian manufacturing excellence.

The initiative seeks to cultivate the artistic ingenuity and artisanal mastery that are hallmarks of the Italian automotive industry. BOTTEGAFUORISERIE is poised to give rise to some of the most iconic automotive interpretations the country has to offer.

From timeless Fuoriserie custom-built cars to expert restorations of vintage models, the scope of this initiative is broad and ambitious. It also promises sensory journeys that engage enthusiasts and potential customers alike, while delving into material research and a dedicated centre for the advancement of high-performance development.

Importantly, BOTTEGAFUORISERIE has been established under the esteemed patronage of the Altagamma Foundation, adding an additional layer of prestige and commitment to the arts and high-quality manufacturing. As it develops, the initiative will focus on several key thematic areas, including BOTTEGA, FUORISERIE, Corse, and La Storia, which encapsulates the rich heritage of both brands.

As BOTTEGAFUORISERIE embarks on this exciting journey, it promises to be a beacon of creativity and excellence in the automotive world. With the perfect blend of history and forward-thinking innovation, this hub is set to transform the understanding and appreciation of luxury automotive craftsmanship. For enthusiasts and connoisseurs alike, the future looks incredibly promising at BOTTEGAFUORISERIE.