Eden’s Bloom is a new baby and toddler food range, that is freeze-dried to lock-in all the goodness of the raw ingredients.
The Stage 1, 2 and 3 food pouches are made from whole fruits, vegetables and grains, that have been sustainably sourced.
The natural ingredients are freeze-dried to retain essential vitamins and minerals, then combined to create delicious nutritious complete meals for littles ones age six-months plus.
Focussing on the three key stages of weaning, Eden’s Bloom is a range of plant-based, wholesome purees, which look and taste homemade, whilst taking seconds to prepare.
The freeze-dried process also means that pouches can be combined or added to other foods to give more variety; enabling little ones to explore different types of flavours and cuisines.
Eden’s Bloom is the second ‘baby’ of parents Eva and Darren Joseph (AKA Radio 1Xtra presenter DJ Target). As a working mum, Eva found she was juggling the desire to create healthy meals for her tot.
As a health conscious eater, it was important to Eva that her baby ate as naturally as she did, so she spent hours in the kitchen batch cooking food in the evenings, which would then be mashed or pureed and frozen for the week ahead.
Commenting on this time, Eva says: “The idea of giving my daughter an off-the-shelf pouch didn’t sit right with me; they lacked flavour, and the process to preserve the product and extend its shelf life required the purees to be heated to such high temperatures, that all nutrients were destroyed.”
Darren goes on to say: “After our journey weaning our little one, we knew there was a need for a convenient yet healthy option that both mums and dads could easily prepare.”
Visit www.edensbloom.com for more information.
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