Fashion Grooming Lifestyle

Have you reached your style peak?

Written by Tim Barnes-Clay

Dads, when did you reach your style peak?

Just because you’re swamped with your children’s social diaries, doesn’t mean you can skip style class. Trust me, a little style can go a long way in positively adding to the substance you have within.

All of us enjoy praise, be it for something we’re wearing, a skill we have or an achievement we’ve made. Praise and appreciation make us feel special and little bit cooler in our own heads. Thus, making an effort to look good will make you happier and is bound to spill over to your partner.

The prime of your style

Funnily enough, most men take their time in finding their style direction. A recent study found that men hit their style ‘prime’ at the age of just 30. Might sound a tad bit late. Research shows that after years of experimenting with their clothes and facial hair, men finally find a look they feel confident with. On average, before 30 a guy tries three different facial hair styles, five fashion picks and five overall looks.

The combination of style and substance takes longer to come through though. With 35 found to be the age at which men finally manage to juggle both. Interestingly, along with close friends and family members, celebrities (especially footballers) is the group men believe can balance both style and substance successfully. While it was their style on the pitch that was most celebrated, their fashion sense was close behind. Followed by their hair and facial hair.

This study of 2,000 men, found that when it comes to style, two in five of those surveyed would describe theirs as “casual”, while just one in 10 would say “smart”. But more than four in 10 guys admit their look varied ahead of reaching their prime, with 66 per cent choosing a style at some point just because it was popular at the time – even though they didn’t really feel confident in it.

Onwards and upwards

Today, fortunately we can see a growing interest in appearance and personal care for men, with the average man spending £310 on each new style they try. This can be for many reasons, like inspiration from celebrities, vanity, creativity or self-expression. Whatever the reason is, we sure are glad.

Luckily British men aren’t all about having ‘style’ though but give substance a great deal of importance. Being honest and intelligent qualities men believe define a person with substance. The home they live in, their partner, children, parents and friends are also among the areas that matter most to guys.