Food & Drink Lifestyle

Redefining the World of Wine

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Written by Tim Barnes-Clay

London-based wine company Nice is making waves in the industry with its innovative and inclusive approach to wine.

Founded by a female-led team, Nice is on a mission to redefine how the world enjoys wine by making it more accessible and less intimidating.

One of the key innovations that sets Nice apart is its range of formats, including canned, boxed, low ABV, and wine on tap, which aim to make wine more inclusive and less intimidating.

Recently, Nice has launched a trio of full-sized, full-strength wines for the first time, priced at £10 per 75cl bottle, available from Nice and Amazon. This launch marks the creation of the Nice total wine solution – wine that pairs well with anything.

The range of options offered by Bottled Nice is designed to cater to a wide array of preferences. From a crisp, dry, peachy French Sauvignon Blanc to a pale, slightly strawberry Rosé from the South of France and a deep, smooth Argentinian Malbec, these wines are crafted to be crowd-pleasing and reliable choices.

Lucy Busk, Co-Founder of Nice, emphasises the company’s commitment to making quality wines more accessible, stating, “We’re here to offer consumers a great-looking brand with clear messaging, allowing more people to enjoy our quality wines, however, wherever and with whoever they want to.”

In addition to its bottled offerings, Nice’s canned wines, including Pale Rosé, Sparkling White, and Sauvignon Blanc, are available nationwide at various retailers, signalling the company’s expansion into new markets and distribution points.

East of England Co-Op’s decision to list Nice’s full range of products is a significant milestone for the brand. It represents the first time that Nice’s total wine solution has been showcased together in a retail setting.

With an emphasis on innovation and inclusivity, Nice is poised to leave a lasting impact on the wine industry, offering consumers a fresh and approachable way to enjoy quality wines.

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