Joie announces Sophie Bradley-Auckland as brand ambassador

Written by Tim Barnes-Clay

Joie announces Liverpool FC Women’s Sophie Bradley-Auckland as its official brand ambassador.

Parenting brand Joie is Liverpool FC Women’s official family partner and defender Sophie Bradley-Auckland will work with the brand on its upcoming campaigns. The teaming up involves driving awareness of Joie’s LFC product range through social media activity and Joie/LFC partner events, as well as representing the award-winning brand in national and parenting media.

Bradley-Auckland joined Liverpool FC Women’s team in July, 2018, where she competed at both domestic and international level. Outside of the sport, she is a care home manager and mother to her young daughter, Macie.

“Incredibly excited”

David Welsh, Managing Director, Joie UK commented, “We’re incredibly excited to have Sophie on board. As a busy mum who is also a professional footballer and manager of the family care home, she truly embodies Joie’s family values. She is an inspirational woman with a hectic schedule and we’re confident she’ll be a huge asset to the brand.”

While Bradley-Auckland said that, “As a mum, I’m constantly on the go and Joie’s products have been an enormous help. I know I can always trust them for quality and design and be confident my little one is safe when we’re travelling. The Joie range is already a huge hit in our house, so I’m delighted to start work as Joie’s official LFC ambassador.”

Watch more of Sophie’s story here