Start-Rite Partners With JoJo Maman Bébé

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Written by Tim Barnes-Clay

Start-Rite Shoes, Britain’s heritage children’s shoe brand and JoJo Maman Bébé, the boutique maternity, baby and children’s retailer, have announced a commercial partnership.

The collaboration includes an exclusive range of co-branded pre-walking, first steps shoes and boots. Furthermore, 40 JoJo Maman Bébé stores have been trained by Start-Rite specialists in fitting shoes.

The range, which has a friendship theme running through it, with classic Start-Rite styling and JoJo characters, includes styles called Friend, Buddy, Sidekick and Little Pal. Embroidered tractor, mouse, fox, hedgehog and penguin motifs adorn casually coloured leather and suede materials.

Speaking on behalf of the partnership, Start-Rite boss, Hugo Adams, said: “This is an exciting development for Start-Rite, partnering with another much loved British high street brand. It’s important that parents are able to access footwear advice and receive a professional fitting service on the high street. We’re proud to be extending this service to more parents via the JoJo Maman Bébé high street network.” 

To view the collection head into store, or click

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