A survey conducted by Bridgestone to celebrate the launch of the new premium ultra-high performance Bridgestone Potenza Sport tyre, revealed that 75% of respondents said their attitude and interest in staycations has increased due to COVID-19.
With restrictions beginning to ease across Britain, the UK holiday scene is expected to boom this summer, with a further decline in trips abroad indicating people are opting for a staycation over a holiday abroad.
Further still, the new survey found 23% of people’s preferred method of holiday transport has also changed, with most responses stating they would rather drive, over their previous favoured mode of transport which was by plane.
The overall most beautiful destination to embark on a driving escape was voted as the Inverness to Nairn circular route in Scotland; a drive that takes in the coast alongside Lossiemouth before heading past distilleries, castles and into the Cairngorms National Park. Kendal to Keswick in the Lake District was the second most popular driving route with 17% of the vote, and the Wild and Coastal Devon route came in third with 9.7% of the vote.
With stunning landscapes and exhilarating driving routes within our borders, it doesn’t come as a surprise that 66% of respondents just travel for the joy of driving.
Bridgestone has applied various new and innovative technology packages in tread pattern, compound and construction to give the new Bridgestone Potenza Sport its premium performance capabilities. The tyre’s tread design improves braking and abrasion resistance, with the optimised compound helping to give Potenza Sport its leading performance in the dry and outstanding control in the wet.
The survey continued to explore habits of British drivers, identifying that only 27% of people sometimes or never check their tyres before a long-distance trip, which can prove to be extremely dangerous.
Bridgestone’s Andy Mathias, said: “A driving escape is the perfect way to unlock a plethora of exciting and varied destinations that we are lucky to have in the UK. However, it’s not just about the destination, as the journey itself can make for an exhilarating escape.
“At Bridgestone we pride ourselves in creating tyres that not only deliver outstanding control but have been developed with vehicle manufacturers to unlock the full performance of their cars, ensuring an enjoyable driving experience.”