Hugo Boss renews partnership with Liverpool FC

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Written by Tim Barnes-Clay

Hugo Boss has renewed its partnership as the official formalwear supplier of Liverpool Football Club.

The team will be wearing BOSS for the 2016/2017 season as the fashion label partners with the prestigious club as its official outfitter for the second time.
Hugo Boss and LFC have released new imagery of first team members Emre Can, Daniel Sturridge, Joel Matip, Jordan Henderson, Loris Karius, Philippe Coutinho, and Simon Mignolet to celebrate the ongoing partnership.




























The players, all styled by fashion director Elgar Johnson, will wear slim-cut, dark grey BOSS suits from the ‘Create Your Look’ collection at all official engagements. The collection’s unique feature is that the athletes can combine their preferred sizes and fits for trousers and jackets – choosing from regular, slim and extra-slim – to create a suit that is an ideal match for their physique. 
The ‘Create Your Look’ collection is available now both in-store and online at