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Alfa Romeo Discovers Luck is the Key

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Written by Tim Barnes-Clay

A study by Italian automaker, Alfa Romeo, has revealed that half of British people believe that luck has a big role to play in life, writes Tim Barnes-Clay.

In the survey, Alfa Romeo explored the role that superstition and good luck has played in lives of the great British public.

The findings suggested that over one third (39%) of Brits consider themselves to be superstitious. However, the research did reflect a difference in belief depending on age group, with 73% of people aged 18-24 saying they were superstitious, while only 27% of those 65 and over said the same.

The study also found a split in how people view the role that luck plays career success. Over half (53%) of people aged 18-24 felt that luck influences how successful a person is in their job, while only 22% of over 65s said the same. Respondents in the West Midlands were the most likely (43%) to believe that luck played a role in career success, while people in the North East were least likely to (27%).

The research comes as part of the Alfa Romeo celebrations for the 100th anniversary of its legendary Quadrifoglio badge. The iconic Quadrifoglio emblem made its debut on the RL of Ugo Sivocci in the 1923 Targa Florio.

Sivocci painted the four-leaf clover emblem onto the front of his car for good luck, which lead to him winning the race in his Alfa Romeo for the first time. This forever linked the symbol of the Quadrifoglio to Alfa Romeo as it went on to multiple wins in the Targa Florio, F1, the 1000Miglia and at Le Mans.

The badge soon made its way over to Alfa Romeo road cars, making its first appearance on the Giulia TI Super in 1963 and launched a tradition which continues today.

The power of the four-leaf clover still resonates today, being identified as the symbol that respondents most relate to the idea of good luck (44%) compared with other common good luck charms including horseshoes and the number seven. Conversely, breaking a mirror and walking under a ladder were the classic ‘bad luck charms’ that most resonated with the people of the United Kingdom.

You can find out more about the current Alfa Romeo Quadrifoglio range here.

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