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TK Maxx Launch Red Nose Day T-shirt Campaign

Written by Sam Skelding

Fashion royalty design the 2015 Red Nose Day t-shirt range for Comic Relief.

Anya Hindmarch, Karl Lagerfeld, Diane von Furstenberg, Henry Holland and Matthew Williamson have designed an eclectic collection including seven very special t-shirts and a onesie, which are now available exclusively in TK Maxx stores and at tkmaxx.com.

Each limited edition design is completely unique to each designer with a very special Red Nose Day twist featuring quirky quotes. Profits from the sale of each t-shirt will be donated to Comic Relief to help people living incredibly tough lives across Africa and here in the UK.

Lily Allen and Dermot O’Leary have also joined forces to front the 2015 campaign, which was shot by world renowned photographer Rankin, and a whole host of celebrities including Nicole Scherzinger, Debbie Harry, David Gandy, Gemma Arterton and Tom Hiddleston, have pledged their support to the campaign by wearing an exclusive t-shirt.

Designer Anya Hindmarch said: “The tireless and very brilliant efforts of the team at Comic Relief are incredibly inspiring. To be a part of the 2015 campaign and support such a wonderful cause is an honour; and quite frankly, fun!”

Louise Koser, Managing Director for TJX Europe, added: “TK Maxx is delighted to collaborate once again with Comic Relief on the Red Nose Day T-Shirt campaign. We are hugely grateful for the support of our five incredible designers this year. With the help of the huge generosity of our customers and associates we hope the t-shirts will raise a record breaking amount for this year’s Red Nose Day.”

Do you ‘Give a Shirt’ about Red Nose Day? TK Maxx are asking the nation to show their support by doing the @TKMaxx Shirt Spin for @rednoseday #RND15. Simply upload a video of yourself spinning your RND t-shirt and challenge your friends to follow suit to prove they give a shirt too. Keep your eyes on the TK Maxx Facebook page for more info.

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