This October, mobility brand Bugaboo will launch the first result of the three-year collaboration with iconic lifestyle brand Diesel, introducing a creative and fashionable take on parenting.
Gone are the days to blend into the background, the eye-catching collection with stunning details aims to let your newborn trooper stand out from the crowd.
Andrea Rosso, Creative Director Diesel Licences: “Making babies is great…especially the first part! For all the needs you might have later on, Bugaboo is the best solution. It is great to collaborate with them: this is really different from everything we’ve done so far and I loved the challenge of infusing pure Diesel DNA on this advanced, sophisticated product.”
The first product from the collection is the Bugaboo Cameleon3 by Diesel – a rugged yet stylish pushchair for urban adventurers who are born to #BeBrave. The statement pushchair comes with a dark green anodised chassis, an all-over green canvas with sophisticated black and brown contrast elements and a soft comfortable interior finish. The wheels also include Diesel’s iconic logo and the central joint cap is topped off with a gold metal combat star.
Madeleen Klaasen, Chief Marketing Officer Bugaboo International: ‘We love Diesel’s rebellious spirit and their creativity. The Bugaboo by Diesel collaboration merges the worlds of parenting and fashion with a wink. This will be reflected in a vibrant campaign that celebrates those bittersweet moments where modern parenting and fashion meet head-on with a smile. We all know what can happen to your living room when you leave your kids alone for a moment…but that’s part of the fun.”
The first Bugaboo by Diesel collection also comes with a line of unique accessories that not only perfectly fit the Bugaboo Cameleon3 by Diesel, but can be used on all the pushchairs in Bugaboo’s product family.
The first Bugaboo by Diesel collection will be in stores worldwide from October 2014 and you can visit bugaboo.com for more information.