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Joie extends partnership with Liverpool FC

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Written by Tim Barnes-Clay

The global baby brand continues their successful partnership with the footballing giants.

Joie is delighted to announce the extension of its partnership with Premier League Champions, Liverpool FC, as the clubs official Family Partner.

Joie has been a partner of LFC for the last three years, and during that time has worked closely with the club’s Red Neighbours programme and its official charity, LFC Foundation, to deliver a host of family focused events and once-in-a-lifetime experiences.

By supporting Red Neighbours’ Breakfast Clubs, Joie has been instrumental in providing local families with fun activities and nutritious food during the school holidays.

Unforgettable memories

The popular baby gear brand has also helped to deliver a dedicated Special Educational Needs programme at Millstead Primary School in Liverpool, through the LFC Foundation, as well as creating unforgettable memories for two deserving families through its Dream Ticket campaign.

To celebrate the extension of the partnership, Joie has teamed up with the club’s official charity, LFC Foundation, to bring a very special surprise to one local family, who have never had the chance to visit Anfield.

Nine-year-old Stephen Slocombe and dad, Steven Lynch, who have taken part in the Foundation’s inclusive Kicks programme, were given a much-deserved treat when they received an unexpected phone call from Michael Owen, who had even more surprises up his sleeve.

The former Liverpool striker broke the exciting news to the family that they have been invited to an unforgettable experience at Anfield once supporters are allowed back into the stadium.

Watch Michael Owen surprise a fan:

Stephen has autism and struggled with his social skills before he first joined the Kicks programme last year. Having never played football before, he now actively takes part in the sessions each week and has even started playing for the team in the competitive disability leagues, representing LFC Foundation.

Deserving fans and families

Matt Scammell, Commercial Director, Liverpool FC, said: “During the last three years, our partnership with Joie has helped to bring unforgettable experiences to some of our deserving fans and families, who have each been battling through difficult times.

“Joie is a brand that really embraces and promotes family values, echoing perfectly the philosophy of Liverpool Football Club. We are very much looking forward to continuing this important work with Joie, as well as offering our fans new and exciting products for young fans and families through the partnership.”

Joie’s Managing Director, David Welsh, said: “It has been an honour to work with such a community focused club over the last three years, and we are all very excited to see what our partnership can achieve next. We want to continue to support local families through the club’s various outreach programmes, ensuring that the beautiful game is accessible to all.”

Follow on Twitter @Joie_Baby and Facebook @JoieBaby.

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