What Does Chocolate and The Prince’s Trust Have in Common?

Happy young ethnic couple feeding each other with chocolates
Written by Tim Barnes-Clay

Cadbury is releasing 5,000 Dairy Milk chocolate bars with limited edition designs, in collaboration with The Prince’s Trust.

The bars have been created to give people a way to share their support with young people embarking on a fresh start this Autumn, boosting their confidence as they embark on their new paths, after research revealed September is the most popular month for a new chapter. 

The bars are free to send and will each include a story from a young ambassador who was helped by The Prince’s Trust, alongside a QR code to find out how to access The Trust’s services, refer a young person, or to donate. 

The initiative celebrates two years of partnership between Cadbury and The Prince’s Trust, which has helped to unlock one million minutes of one-to-one support for young people.

The Trust, which believes every young person should have the chance to succeed, no matter what their background or the challenges they are facing, supports thousands of young people each year to build the confidence and skills they need to move into work, education, or training. 

Research from Cadbury found that despite almost two thirds (65%) of young adults citing new beginnings as exciting, it can take up to three months to get over ‘first day nerves’ and feel confident in the workplace. The poll of 1,000 18- to 25-year-olds found that 46% spent one week or longer worrying about their new role before they even start, with almost a fifth (18%) stating they worried for a month or more.

The top concerns included not fitting in (34%), not picking things up quickly enough (30%) and somehow being an embarrassment (30%). Further to that, almost a quarter (23%) worried they wouldn’t make any friends at work. 

The Dairy Milk bars are available now while stocks last. To send a young person a bar and wish them a Sweet Start, head here.

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