Being Dad Family

Happy Father’s Day, cheapskates!

Happy Father's Day
Written by Steven White

Dads, is it going to be a Happy Father’s Day for you? Brace yourselves before reading on…

Recent research by William May, specialists in vintage and pre-owned jewellery, has revealed how much people are planning on spending for a Happy Father’s Day. And the results show a welcome change in perception.

Just over half of people who responded said they would only be spending between zilch and £10.

While nearly one third of respondents said they would spend between £10 and £20, only 13% said they would be buying gifts between £20 and £30.

New trends

Is there a new Father’s Day trend emerging? One that puts the emotion of a gift (like love and thought) over the monetary value of it?

It seems as if it’s heading that way. William May spoke to a few dads to get their opinions on what they would like for a Happy Father’s Day.

Tom Briggs, blogger at Diary of the Dad wants more quality time: “To be honest, the only thing I really want for Father’s Day is a money-can’t-buy thing: time. Despite working for myself and from home, I still struggle to fit everything in. So more time with my family would be lovely.”

Time for a Happy Father’s Day

John Adams of Dad Blog UK wanted more time to do nothing: “Money can’t buy relaxation time! I find there aren’t enough hours in the day. So to have some time to relax with my family without having to feed them, do homework, take them to after school clubs, etc, would be marvellous.”

Nick Withington, managing director of William May and a dad himself, throws in his two pennies’ worth:

“Of course the gift of time is priceless. So it’s not surprising that lot of many dads are looking for quality time with their loved ones in the busy world we live in. Why not mark the occasion with a keepsake. A token gesture and something they can keep forever. A gift that shows thought and care behind it means so much more as it comes from the heart.”

There we have it. While capitalism might be king of commerce, it looks like its grip on the Father’s Day market is loosening. Family time might well be the best gift for a Happy Father’s Day.

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