National survey reveals morning play is the happiest time of the day!
Parents have hailed early morning playtime as their happiest hour of the day, with 40% of them choosing 9-11am as their best parenting hours. Wake up between 6-8am was ranked second place, with 18% of parents choosing the morning cuddles as the winning moments of every day.
However, 17% of the 300+ parents asked in the survey said bedtime was their happiest. No judgement here – after a busy day being mum and dad, we all need to rest and recoup for the next one!
It’s important to celebrate the good times, but it’s essential to recognise that it’s not always easy – and there are some challenging hours too! There was no clear leader here, though, with bedtime (23%), dinner time (21%) and wake up (20%) being flagged as a difficult time. It goes to show it’s different for every parent.
Supporting its mission to provide products for 24/7 ‘Happy Parenting’, Infantino chatted to parents to better understand the daily routine and how they can ensure they support parents.
Nivi Bhide of Infantino commented: “I’m not surprised that morning play is such a happy time. It presents a wonderful time for bonding – and watching baby’s development through play is just joyous.”