For those dads-to-be who marked their calendars, The Baby Show, the UK’s premier pregnancy and baby shopping event, made a grand return to Olympia this year.
With many of the UK’s leading parenting brands in attendance, fathers discovered must-have items from well-known names like Tommee Tippee, Stokke, Cybex, and Nuna, whilst also exploring emerging and boutique brands that don’t typically appear on the high street. The “New Kids on The Block” section showcased unique offerings from brands such as Essence of Motherhood and Allure Oleum, appealing to parents seeking alternatives.
Shopping was a highlight of the show, and many attendees enjoyed savings of up to 50% off on various products. However, it wasn’t just about purchasing nursery items; the experience was designed to help attendees shop smarter. The Buggy Testing Track featured a range of prams and pushchairs that could be tested on different surfaces, ensuring that dads found the right choice for their family’s lifestyle. Experts from Project Baby provided valuable guidance, helping parents feel confident in their decisions.
To enhance the experience, The Baby Show included several amenities for a smooth visit. Dads were able to take breaks at The Baby Show Café, sponsored by Joie, and the Baby Feeding Café, which offered complimentary baby food, as well as convenient bottle warmers and microwaves. Essential baby changing facilities, complete with complimentary nappies and wipes, added to the convenience.
One of the cool features of the show was the Live Talks Stage, where industry experts shared invaluable advice on various parenting topics. Well-known figures like Annabel Karmel and Heidi Skudder offered insights on important issues such as newborn feeding and safe sleeping practices, providing great tips and reassurance to new parents.
The much-loved Dad’s Panel: All Things Fatherhood returned, hosted by TV presenter Nigel Clarke, and shed light on the challenges and joys of being a dad. Additionally, The Secret Life of Dad’s podcast joined the conversation, contributing even more insights into modern fatherhood.
Mallory Reynolds-Trout, the Show Director, noted the importance of the event, stating, “Preparing for a new arrival is such a special time – full of excitement but also a bit overwhelming. The Baby Show helped new and expectant parents explore top brands and pick up must-have products at amazing prices.”
Another exciting addition was the first-ever My Baba Awards, which celebrated the best in pregnancy and baby products. The awards highlighted innovations and quality across the industry, recognising brands that truly resonate with parents.
Tickets for the show were reasonably priced at £26 at the door or £16 in advance, and many attendees took advantage of the Baby Show Goody Bag, filled with essential baby goodies worth over £85 for just an extra £6.
The event provided a tremendous opportunity for dads to shop, learn, and connect with fellow parents. For those who missed it, they can look forward to next year’s event to experience the same excitement and offerings.
To learn more about The Baby Show, the website www.thebabyshow.co.uk/olympia remains a great resource.
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