Joie has announced Liverpool football player Sophie Bradley-Auckland as its official brand ambassador.
Top baby brand Joie is Liverpool FC’s official family partner and Sophie will work with the brand on its upcoming campaigns. This will involve driving awareness of Joie’s LFC product range through social media activity and Joie/LFC partner events, as well as representing Joie in national and parenting media.
Sophie Bradley-Auckland is a professional footballer, care home manager and mother to her young daughter, Macie. She has competed at both domestic and international level, joining the Liverpool FC Women’s team in July of this year.
David Welsh, Managing Director, Joie UK comments, “We’re incredibly excited to have Sophie on board. As a busy mum who is also a professional footballer and manager of the family care home, she truly embodies Joie’s family values. She is an inspirational woman with a hectic schedule and we’re confident she’ll be a huge asset to the brand.”
Sophie Bradley-Auckland, Liverpool Football Club comments, “As a mum, I’m constantly on the go and Joie’s products have been an enormous help. I know I can always trust them for quality and design and be confident my little one is safe when we’re travelling. The Joie range is already a huge hit in our house, so I’m delighted to start work as Joie’s official LFC ambassador.”
Watch more of Sophie’s story here.